Top 7 Paid Ads Marketing Courses with Certificates in 2024

In 2024, paid ads marketing forms a key area of education for businesses wanting to widen their online exposure to selected audiences. There is a need for paid marketing experts in the digital marketing industry due to an increasing demand for the skill set, hence the need for thorough training programs. Digital marketing has gained popularity in recent years due to the increased use of the Internet in reaching clients and customers. 

Thus, this blog is focused on the top seven paid ads marketing courses with certificates. Therefore, we focus on key differences between these institutions based on aspects such as courses offered, course lengths, costs, and certifications received. These courses fit in a career ladder for this generation, no matter the level of expertise one has in their field of specialty.

So, let’s get started!

What is Paid Ads Marketing?

The term Paid Ads Marketing is the application of paid advertisement to promote brands. Paid ads marketing, which is commonly referred to as paid advertising or pay-for-each-click (PPC) advertising, is a kind of digital marketing that involves paying to advertise a business on different online platforms. Compared to other forms of marketing where content tends to pull in an audience over some time, paid advertising takes a business straight to those audiences and places its ads at the top of a search engine results page, the news feed, or on popular websites, and other online properties.

Categories of Paid Ads Marketing

• Search Engine Advertising: It works by displaying the advertisements on the results pages of specific search engines whenever clients use the right keywords. Google Ads is an example of such advertising.
• Social Media Advertising: Social media advertising uses a newsfeed ad format wherein advertisements are placed on social media sites such as Facebook, Instagram, LinkedIn, and Twitter based on the user’s interests, behavior, and age.
• Display Advertising: It is a form of online advertising in which banner ads, images, or videos are displayed on websites that are part of a certain network, such as Google Display Network, or a certain group of websites that users visit while browsing the web.
• Video Advertising: Advertising is done on videos where videos play before, during, or after advertisements are placed, for instance on YouTube.
• Shopping Ads: Product-related ads are mainly displayed in the SERP and other shopping apps where product images, prices, and other specifications are advertised to make the consumer click on the link.

Top 7 Paid Ads Marketing Courses with Certificates

Let’s check the best 7 paid ads marketing courses and provide institutions with certificates.

1. Google Ads Certification Course by GCX Academy

GCX Academy is an internationally acclaimed institution for catering to the precise requirements of the digital marketing industry through its courses. GCX Academy is a premier institute that conducts a comprehensive Google Ads Certification Course for those who want to make a perfect start and become professional Google Ads experts. The knowledge that will be obtained from this course will be helpful for those people who are interested in the targeted promotion of their business by using Google’s advertising tools.

It is an institution that focuses on teaching students what can be applied in real life and the issues that students may face when they work in the digital marketing field. Their courses feature expert instructors and address issues related to current trends and tools in paid advertising, which makes GCX Academy a perfect choice for learners who seek quality education and an opportunity to succeed in the digital marketing sphere.

How does GCX Academy deliver a Paid Ads Marketing Course?

Expert Trainers: GCX Academy is supposed to have elite trainers who hold certifications in Google and are experts in paid advertising.

Complete Course Content: Google Ads entails an understanding of campaigns, ads, keyword research, and how to monitor their effectiveness, among other aspects that are contained within the course.

Practical Training: The programs include real-world projects, live campaigns, etc., so students get practical experience in what they study.

Access to Advanced Tools: The Academy also gives the students a chance to work with more advanced professional Google Ads that require no further download, acquainting them with the professional tools available in the markets.

Valuable Certification: Graduates being issued a Google Ads Certification from GCX Academy also render the individuals employable, as employers recognize the certification from the Academy.

Who is This For?

The Google Ads Certification Course at the GCX Academy targets professionals interested in mastering Google Ads, from those just venturing into digital marketing to experienced professionals who wish to upgrade their knowledge of the tool.

Sections You Will Learn

Runs through the setup and management of Google Ads accounts all the way to keyword research, ad copy, bidding, and performance measurement. Essentially, students will acquire broad-based conceptual and applied knowledge about the design and management of efficient Google Ads campaigns.

Cost and Duration

Duration: 3 months

Fees: INR 24900

Certification

Google Ads Certification awarded to the participants is from GCX Academy, which is among the most recognized in the internet marketing sector.

2. Advanced Digital Marketing Course by CDA Academy

Currently, CDA Academy in Thiruvananthapuram has an Advanced Digital Marketing Course as its central Program, which indeed focuses on many aspects of digital marketing but is concentrated mainly on paid advertising. This course is ideal for individuals and companies who need to enhance their levels of knowledge and skill in their work area. The Academy provides various courses that can help the students gain and understand the core concepts of digital marketing and different fields within it, such as paid advertisement.

Who is This For?

The Advanced Digital Marketing Course at CDA Academy is appropriate for both beginners and professionals who would like to develop an enhanced focus on paid digital advertising.

Sections You Will Learn

Include SEO, SEM, Google Adwords, Bing Ads, social media advertising, content marketing, email marketing, and Web Analytics. Combined with inspiring lectures and workshops, it gives a rather broad look at the digital marketing sphere, focusing on practical skills within the framework of live projects.

Cost and Duration

Duration: 3 months

Fees: INR 50,000

Certification

At the end of the Program, participants are awarded a certification from CDA Academy, a factor considered by employers.

3. Social Media Advertising Course by Aviv Digital

The SMM course at Aviv Digital, which is a social media advertising course, is aimed at teaching paid ads marketing on social platforms, including Facebook, Instagram, LinkedIn, and Twitter. This course suits the current generation or anyone who would wish to use social media ad placements for business promotion and expansion. Due to its modern approach, a rich set of workshops, and emphasis on such directions as turnkey campaign management, the institute has become one of the most popular among future digital marketers.

Who is This For?

This social media advertising course at Aviv Digital is for learners who aim to become experts in paid ads marketing on social media platforms like Facebook, Instagram, LinkedIn, and Twitter.

Sections You Will Learn

Students will cover topics such as discussing fashion and luxury Ad campaigns, identifying the target and segmented audiences, writing captivating ad copies, setting budgets, and analyzing campaign results using various analytics tools.

Cost and Duration

Duration: 2 months

Fees: INR 35,000

Certification

Aviv is dedicated to providing participants with certification to enhance their professional outlook in the digital arena.

4. Professional Diploma in Digital Marketing by IIDM Group

IIDM Group developed the Professional Diploma in Digital Marketing.

There is an institute named IIDM Group in Kochi that provides a one-year Professional Diploma in Digital Marketing. This course covers many digital marketing techniques and paid advertising. 

It is recommended for marketers who are new to marketing and those who are already established in their field and seek to advance their knowledge in digital marketing. Acclaimed for its comprehensive course and proficient teachers, IIDM Group is widely acknowledged as an eminent paid ads in digital marketing education center.

Who is This For?

This course is accessible for students and those participants who already have practice in marketing and are attending further education to acquire more profound insights and hone their skills in the sphere of digital marketing and paid advertising.

Sections You Will Learn

The course content is focused on an introduction to digital marketing, search engine marketing, social media advertising, display advertising, mobile advertising, and website conversion analysis. Since the course offers hands-on training through live projects and case studies, students become ‘work-ready’ upon program completion.

Cost and Duration

Duration: 4 months

Fees: INR 60,000

Certification

After completing the course, they become IIDM Group-certified digital marketers and receive a Professional Diploma in Digital Marketing.

5. PPC Certification Course by Digiskillz

Digiskillz, located in Kochi, also has a PPC Certification Advanced Pay-Per-Click advertising course for those aspiring to have a specialization in paid ads marketing. It offers comprehensive knowledge, including tools and strategies essential in PPC campaign development, implementation, and optimization. The Academy also presents a curriculum that has been developed by professionals and equips learners with the understanding and abilities required to succeed at PPC advertising.

Who is This For?

The Advanced Pay-Per-Click (PPC) Certification course is helpful for any learner seeking to focus on PPC advertising as a unique discipline in digital marketing, whether they are new to the concept or seeking to advance their knowledge and skills further.

Sections You Will Learn

It is also crucial to identify that students will cover fundamental aspects of PPC advertising, how to find the best keywords, how to write proper ad texts, how to control bids, how to optimize PPC campaigns, and how to monitor its results. The course covered teaching in groups, live PPC sessions, and individual work with PPC instruments.

Cost and Duration

Duration: 2 months

Fees: INR 30,000

Certification

Upon completing their respective Programs, participants are awarded a certificate from Digiskillz to boost their employability in the growing paid marketing course sector.

6. Facebook & Instagram Ads for Business by IIM Skills

IIM Skills is a leading online education institution for digital marketing and software courses. They provide Facebook and Instagram Ads Mastery, which helps their students understand the complexities of advertising on these two social media networks. This course would be of great benefit to those who want to concentrate on social media advertising. With its large and diversified timetables for learning and, consequently, a more competency-based approach, IIM Skills is one of the leading institutions to enroll in to enhance social media advertising skills.

Who is This For?

However, this course will benefit anyone interested in advertising on Facebook and Instagram and who wants to specialize in that area; it is, therefore, good for both new advertisers and those already in this field looking for further training.

Sections You Will Learn

Audience placement, format, and creativity, budget, bidding, division and optimization, split testing, ad optimization, and evaluation are some of the curriculum’s aspects. This is done through practical and project-based assignments since the course seeks to equip students with practical experience.

Cost and Duration

Duration: 1. 5 months

Fees: INR 20,000

Certification

Students are awarded certification from this esteemed institute, IIM Skills, accepted in the market by companies in digital marketing.

7. Digital marketing advanced courses for students by IPCS Global

A prominent institute that provides training in digital marketing in Kochi is IPCS Global, which has an Advanced Digital Marketing Course that helps learners understand various types of marketing technologies, of which paid advertising is a component. It would be essential to note that this course would suit any working professional who desires to learn more about digital marketing. It was found that this particular institution offers education from very professional instructors and training that is applied most of the time.

Who is This For?

The Advanced Paid Marketing Course Online at IPCS Global is ideal for working executives who want to enhance their proficiency and understanding of digital marketing and paid advertising.

Sections You Will Learn

Some of the significant topics of discussion include SEO, SEM, Google Ads, Bing Ads, social media advertising, content marketing, email marketing, and web analytics. It offers ample practice sessions and real-life case assignments so that learners are all set to face the job arena.

Cost and Duration

Duration: 3 months

Fees: INR 50,000

Certification

On completing the training program, participants obtain a certification from IPCS Global, an organization known to employers and clients in the digital marketing field.

Conclusion

Paid ads marketing can be the game changer in this highly competitive digital marketing world. We have discussed seven paid marketing courses and certificates that should be perfect for learning and being excellent. Pursuing one course or the other, one is bound to be exposed to different kinds of content, gain operational experience, and obtain recognized certifications. These programs can be for the basic level to the professional level of knowledge. 

It is beneficial to know that paid advertisements can be managed appropriately and further optimized when appropriate training is introduced to the users. Select the Program that is compatible with your desired learning needs and begin the pathway to becoming a paid ads professional. Feel free to contact GCX Academy today!