Top 7 Digital Marketing Courses For Beginners Providing Excellent Placement Opportunities!

Finding the right digital marketing courses for beginners on the Internet can be like searching for a needle in a haystack.

How many times have you come across a digital marketing course that offers a satisfactory curriculum with a promising job opportunity by the end of it? The answer for most of you might be almost never.

Hence, we have handpicked the best seven digital marketing courses for beginners. These courses not only help you build real-life skills but also open doors to promising job opportunities in the digital marketing industry.

So, without any further ado, let’s explore these courses!

List of Top 7 Digital Marketing Courses for Beginners Providing Placements

Below are seven digital marketing certification courses that we have carefully selected based on our experience after trying them.

The All-in-One Digital Marketing Course by GCX Academy

The all-in-one digital marketing course by GCX Academy is the most rewarding digital marketing course for beginners and can be a one-stop guide to all your queries. The curriculum is specially designed for students, freshers, and beginners who are looking to start a career in digital marketing. 

While the course educates learners about digital marketing in-depth, it also empowers students with essential problem-solving skills to tackle real-life challenges in a digital marketing agency. 

The curriculum of this course is curated with the learning behaviors of today’s generation in mind. While the course revolves around digital marketing, content marketing, and SEO, it also offers tips to stay current and analyze ongoing and future trends in the digital world. 

The course involves 40+ hours of extensive training, case studies that offer real-time data, interactive doubt learning sessions, and 100% placement assistance, which is backed by Growth.cx, a leading remote digital marketing agency based in Kerala, India.  Neverthless, it is also the best institute for digital marketing placements in Kerala.

Key Takeaways 

• A realistic approach to digital marketing from the CEO of Growth.cx
• The right way to research for trends, content, SEO, etc 
• Mastering the art of Googling
• Content marketing and social media management 

Note: GCX Academy has an ongoing early bird offer that enables students to enroll for the course in just 24,900 INR, which is 50% of the original price. So, grab your seats until the offer lasts. 

Pros 

• Helps you land a job opportunity within 3 months of completion 
• Zero experience is required in digital marketing, perfect for beginners

Cons 

• Slightly on the expensive side 

The Marketing Launchpad by Kraftshala

Kraftshala is one of the top players in the ed tech industry. Its digital marketing course can be your go-to guide for all the answers regarding digital marketing. It is designed to train individuals with all the required skills and enable them to apply those skills in their digital marketing careers. 

This course focuses on providing students with excellent placement opportunities in industry giants like Nykaa, Coursera, Skyline, etc. Additionally, this digital marketing course for beginners knows just what its students need to make their mark in the world of online marketing. 

Students enrolling in this course get an opportunity to land placements worth 4.5-9 LPA, which is a remarkable start in the industry. 

Key Takeaway 

• How to design integrated digital marketing campaigns 
• How to run paid Facebook ads, google ads, and Instagram ads 
• Building content and influencer marketing campaigns 

Pros 

• A detailed course that covers each aspect of digital marketing 
• Needs zero knowledge of marketing or digital media, super beginner-friendly

Cons 

• Job placement is not guaranteed. 

Master Digital Marketing by IIM Skills

A comprehensive digital marketing course by IIM Skills offers everything you need to get started in the digital marketing world. It has also been recognized by the Government of India due to its premium quality content and students-first approach. 

The course offers five months of instructor-led training with live sessions. Including the live session, this course is divided into different modules. Each module includes a set of training sessions dedicated to a particular topic, such as Affiliate marketing, inbound marketing, search engine marketing, etc. 

Key Takeaway 

• Why is digital marketing important?
• History of SEO 
• One-page and off-page SEO 
• How to set up social media profiles for businesses and run successful campaigns

Pros 

• Offers master certification in digital marketing and additional certification from Google, Meta, etc  
• Assured internship with job placement 

Cons 

• Extensive course curriculum with 180 hours of training and over 40 modules 

Digital Marketing Pro Program by MyCaptain

The Digital Marketing Pro Program by MyCaptian is another promising digital marketing course for beginners. By the end of the course, learners will become efficient digital marketers, securing internal placements provided by the MyCaptian Team. 

With many successful digital marketing mentors, this course focuses on expert guidance for students. Each expert is specifically picked for their proficient knowledge in the field. This helps beginners to understand the basic concepts of digital marketing clearly, preparing them to take the next step. 

Key Takeaway

• Fundamentals of digital marketing 
• Search engine optimization 
• Performance makreitng 
• Why do brands need social media and content marketing?

Pros 

• Excellent job placements starting at 4.5 LPA 
• Offers in-depth knowledge with practical skill development 

Cons 

• The course period is extensive with long hours, so it can be exhausting for learners

Advanced Certificate in Digital Marketing And Communication by upGrad

Advanced certification in digital marketing and communication is a unique course that covers a wide range of topics related to online marketing and brand communication. The course provides cutting-edge tools and techniques to leverage while focusing on the individual’s ability to solve the challenges of digital marketing. 

Additionally, this upgrade course enables students to gain practical knowledge about several aspects of digital marketing, such as SEO, content marketing, social media strategies, etc. The course consists of individualized training for students; however, it also covers the basics of digital marketing, which enables students to have a holistic learning experience. 

The combination of knowledge with practical lessons enables students to land fulfilling career opportunities in the digital marketing industry. 

Key Takeaway 

• Latest upgraded curriculum comprising Gen AI integration with online marketing 
• Certification from Meta
• Learn how to integrate a digital marketing strategy
• Mock interviews with industry experts to prepare students for job opportunities 

Pros 

• Unparalleled curriculum offering insights on customer centricity and Gen AI 
• It is an inclusive program for all types of learners.

Cons 

• Data is relevant to 2020, which makes the course outdated for present and future trends. 

Foundations of Digital Marketing by Google

Foundations of Digital Marketing by Google is a popular course among beginners and freshers who wish to learn about digital marketing. It is one of the few courses that provides quality material for free. 

If you are a student looking to start a career in digital marketing but are not sure about what it demands from you, you can definitely look up to get a sneak peek into the world of internet marketing. You can find this and many other enriching digital marketing courses for beginners on Coursera. 

Key Takeaway 

• What is digital marketing and e-commerce?
• The concept of marketing funnel 
• Roles and responsibilities of an entry-level digital marketer 
• Elements to form a successful digital strategy 

Pros 

• Practical skill development is prioritized. 
• An excellent foundational course for digital marketing 

Cons 

• Content may be repetitive in some cases 

The Complete Digital Marketing Course by Udemy

If you are looking to learn about digital marketing but are struggling with basic concepts, The Complete Digital Marketing Course by Udemy is the perfect option on the internet. 

This course covers all the basic concepts of digital manufacturing in detail, providing a clear view of each aspect. However, this course is not exactly brief, so if you are someone who firmly wants to pursue digital marketing, only then enroll in it 

It has 19 sections and 247 lectures. However, do not be scared by the huge number. The duration of these sessions is short, which makes each lecture interesting and engaging. 

Key Takeaway 

• How do you grow a digital business from scratch?
• Learn to earn as an affiliate marketer 
• Get groomed as a digital marketer 
• Ways to earn as a freelance digital marketer

Pros 

• Easy-to-understand language 
• Accessible on mobile, laptop, and TV 

Cons 

• Tools used might only have a paid version. 
• The course curriculum is outdated as per new trends and developments in digital marketing. 

Conclusion

Digital marketing is an elaborate industry. While some students might aim to make a career out of it, others may view it as a side hustle or a way to earn extra pocket money. 

No matter what your purpose is, you must know the field inside out to land a good job opportunity. The number of digital marketing courses for beginners on the internet can be in the thousands or lakhs; however, only a few are truly an investment. 
Online digital marketing courses from the above options stand out due to their unique benefits, so ensure that you align your requirements and expectations with your budget. You will make the right choice quickly.