Best 7 Google Ads Certification Course in 2024

Google Ads proficiency remains essential for any specialist who can navigate numerous audiences extensively and successfully achieve high conversion rates in the contemporary digital marketing environment. Due to the increasing need for influential Google Ads experts, having a Google Ads certification can go a long way to improving your career. 

However, it is often challenging to decide on the right online course, given the many available courses. In 2024, we have provided the list of the top seven online Google Ads certification courses to guide you to the selection. Whether you are a first-time certification candidate or a marketer who already possesses the certification, these courses fully prepare you to get your certification and be a sharp player in digital advertising.

So, let’s start!

Best 7 Google Ads Advanced Certification Course 

Here are the best 7 Google ads Certification courses. You can see a detailed version of each course.

1. Mastering Google Ads Course Online with Training By GCX Academy 

GCX Academy is the best digital marketing institution in Kerala, providing Google Ads certification courses online with proper training. The main focus at GCX Academy makes it distinguished from other Google Ads training centers, as the institution offers quality and updated education. Here are some key reasons why GCX Academy is the best choice for mastering Google Ads training course online: 

1. Expert-Led Training: 

Experienced professionals with years of experience in digital marketing and Google Ads conduct courses at GCX Academy. These instructors bring their expertise and know-how into the classroom so that you learn the theory and applicable approaches to Google Ads for business from these instructors. 

2. Comprehensive Curriculum: 

 The GCX Academy learning plan takes many precautions to study every chapter related to Google Ads, from the first to the next level of learning. But again, if you have yet to gain prior knowledge or experience in marketing or want to go deeper, then GCX Academy has courses for you. Key areas of focus include:  

• Google Ads Fundamentals: Getting started and the initial steps to advertising success! 
• Advanced Search Strategies: Campaign management is used to enhance search performance. 
• Display Advertising: Using the Google display network to reach the larger population. 
• Video Advertising: Development and posting video advertisements on YouTube and other related sites. 
• Shopping Campaigns: Shopping Advertising: creation and tuning for e-commerce. 
• Analytics and Reporting: The success of the campaign and the ability to report on performance and other relevant metrics. 

3. Hands-On Learning: 

GCX Academy focuses on the best Google Ads course, everlasting values, and numerous case-based projects. This means that you can practice live campaigns, and if you are part of the agencies, you can build your portfolio. It helps one practically use what is taught in class in their business or job. 

4. Flexible Online Learning: 

GCX Academy is aware of the pace of contemporary working people and provides the opportunity to receive education online. Since the classes are online, you can attend classes and access the teaching materials anytime and from any location, thus freeing up time and making it easier to juggle work, family, and college. The class is conducted online and is quite engaging and effective for using discussion forums, live question-and-answer sessions, and individual sessions with instructors. 

5. Certification and Career Support: 

After completing the course, the learner will be awarded a Google Ads online certification from GCX Academy, which is well-recognized by employers and others in the market. Recently, GCX Academy has offered career development services like Resume writing, Interview training, and a Job opportunity guarantee to enhance your career in digital marketing. 

Ideal Candidates for GCX Academy: 

GCX Academy’s Google Ads certification courses online are suitable for: 

• Beginners: Newbies to digital marketing who want to understand Google Ads well. 
• Marketers: People employed in the industry who wish to get a better education and make their firms get a better return on their advertisement investments. 
• Business Owners: The third audience is entrepreneurs who want to develop efficient Google Ads campaigns.
• Job Seekers: These individuals want a solid background when entering the digital marketing industry. 

Contact Info

• +91 9645202028
• hello@gcx.academy
• No. 4/461, 2nd Floor, Suite
• No.654 Valamkottil Towers,
• Judgemukku, Kakkanad,
• Kochi – 682021

2. The Complete Google Ads Class By Udemy

Udemy‘s Complete Google Ads Masterclass is a 100% practical course that teaches the intricacies of Google Ads. It is designed to give students hands-on experiences that can result in visible business success.

Why enroll in this course?

This course aims to fulfill the following learning objectives:

• Create Google Ads campaigns and effectively track them
• Drive traffic to the website and generate valuable leads
• Determine the right audience to market your product and services
• Get previous visitors back to your website to get more conversions
• Ascertain what your ads cost by way of Conversion Tracking
• Learn ways to earn more and spend less by way of Targeting Keywords

Pros:

An application-oriented course gives access to articles, templates, and tools.

Cons: 

Intense course modules consisting of 106 lectures.

3. Google Ads For Beginners By Skillshare

Skillshare offers the Google Ads for Beginners course. It is suitable for people who want to learn Google Ads but have no experience with PPC advertising.

The course is designed to give you a perfect blend of theoretical and practical knowledge to apply in real-time business situations.

Why enroll in this course?

The instructor is an experienced PPC specialist, and in the course, you’ll learn tips on how to run profitable PPC campaigns. Among other things, you’ll also:

• Understand Keywords and their importance and learn accurate keyword targeting
• Identify Match Types and understand how they help with cost savings
• Learn all about Bidding Strategies and Quality Scores
• Get detailed insight into Ad Extensions like Sitelink, Callout, Location, and Call
• Become an expert in Conversion Tracking and Ad Campaigns

Pros:

From personal experience, the instructor teaches a live project to test your learnings.

Cons:

 56 lessons, a live project might be challenging for working professionals.

4. Google Ads For Beginners By Coursera

Google Ads Tutorial by Coursera is a short course that introduces you to Google Ads. You should consider this course if you want a basic understanding of Google Ads and its platform. This course can be a starting point toward becoming a Google Ads specialist.

Why enroll in this course?

This tutorial will enable you to:

• Set up a Google Ads account
• Establish your first campaign and ad sets
• Learn Conversion Tracking and Keyword Research
• Understand Google Ads tools and settings, including Dashboard navigation
• Grasp the concept of Campaign Optimization
• Apply your first-hand experience in professional settings and interviews

Pros:

Short and quick way to get an understanding of the basics.

Cons:

 Less practical examples and less focus on advanced concepts.

5. PPC Fundamentals Course By Semrush

The PPC Fundamentals Course by Semrush Academy focuses exclusively on Pay-per-Click(PPC) advertising while teaching you about Google Ads. It is a well-designed course for those wanting to learn general PPC and how Google Ads works.

Why enroll in this course?

This course will help you in mastering the following areas :

• PPC basics with a focus on PPC strategies and successful campaigns
• Different types of Advertising – Search, Display, Apps, Shopping
• Setting bids and budgets to maximize profits
• Multi-Touch Conversions: Learning that conversions can take multiple tries from multiple sources

Pros:

Taught by a PPC expert, the course structure focuses on understanding how PPC works.

Cons: 

Live projects or case studies are not part of the course.

6. Diploma in Google Ads By Alison

Alison is going one step further to offer a Diploma in Google Ads, which will benefit students and professionals alike. The course provides a methodical outlook by combining practical examples with conceptual frameworks.

Why enroll in this course?

With the help of this course, you will be able to:

• Start, set up, and optimize your own Google Ads campaign
• Get relevant information on remarketing and how it can help your website
• Understand budgets, billing, and Conversion Tracking
• Set up A/B tests and keep a check on your Quality Score
• Learn best practices for advertising your products and services effectively
• Get an understanding of consumer psychology and behavior

Pros:

Awarding a Diploma instead of certification.

Cons: 

Demands more time commitment. All course assessments require a score of 80% or above.

7. Google Ads Free Courses By Skillshop

Skillshop is a training platform set up by Google to help learners across the globe benefit from Google products and solutions. One of the major focuses of Skillshop is Google Ads training. It’s the official training platform to get a Google certification on Google Ads.

Why enroll in this course?

They are free and the official way to prepare for the Google Ads exams. By enrolling in Google Skillshop courses, you’ll:

• Get fundamental courses for each type of Google Ad – discovery, display, shopping, search, video, and apps
• Gain practical experience by setting up your own ad campaigns
• Find tailor-made courses for agency professionals, marketers, and creators
• Learn how to use Google Ad Smart campaigns – the newer, cost-effective way to bring in more sales

Pros:

Get a Google certification, learn from folks at Google, and complete the levels as per your comfort. It’s great to get started with Google Ads without prior experience or knowledge.

Cons: 

Lack of real-life tips and tricks that can make a real difference when trying to optimize your campaigns to the fullest.

Conclusion

Google Ads plays an important role in mastering digital marketing, and getting certified will help to establish this knowledge. The seven best Google ads certification online courses mentioned in this blog indicate the variety of strategies in e-learning that target different clients’ requirements, expectations, and financial capability. 

Pursuing a genuine Google Ads certification also increases one’s proficiency and employability in the highly saturated field of digital marketing. Spend some time selecting the appropriate course for yourself and starting the course that will help you become a knowledgeable and skilled Google Ads specialist in 2024 or even earlier. 

So why are you waiting? Kick off your digital marketing transformation journey right from GCX Academy.