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Read about the latest and hottest happenings in Digital Marketing, and keep yourself informed of important tech updates and regulations. Stay tuned!


If we explore digital marketing, there are many terms that a marketer should know about. Similarly, CPC is one of the most used and significant terms that helps you boost your website or page’s visibility effectively and efficiently. As we have seen earlier, CPC is an essential factor in online marketing, and getting a grasp […]

The popularity of digital marketing courses has increased since the pandemic. More and more people are curious about digital marketing and how it works. Be it businesses, influencers, or marketing professionals, everyone, including students, freshers, and professionals in Kerala, is rushing to this side of the internet. As interest grows, so does the demand for […]

Digital marketing is a vast term to understand as a beginner. But once you understand it, you will increase your business’s visibility worldwide. On the other hand, there is one more term that every marketer should know about, and that is performance marketing. However, each is highly relevant to online advertising, yet they differ in […]

Advertising is another major vertical of digital marketing that uses paid advertising as a tool to allow businesses to approach targeted users directly. As opposed to the comparatively slow, organic approach of marketing, where you have to wait for the numbers to grow, paid advertisements promise instant recognition. Therefore, they are a good tactic for […]

SEO is essential for ranking your website effectively and efficiently. Unlike other forms of SEO, which are centered on the external context, on-page SEO deals with the internal elements of any site’s web page.It is one of the most useful skills that one could master if they are in the full-time business of digital marketing. […]

Digital marketing has become a huge marketing channel for companies of all sizes and types. This meant that the job market was quickly growing, making it a beautiful and fulfilling field for a digital marketer. As many people say, practice makes perfect in this specialty, and internships are the ideal learning ground and an excellent […]

Are you a recent graduate or junior professional interested in working as a digital marketer, particularly on Google Ads? Would you like practical training to begin a digital marketing career in Kerala, one of the most colorful states in India? Kerala is now gradually becoming the focal point for digital marketing. This has been supported […]

LinkedIn is one of the best platforms for connecting quickly with great working professionals. Also, it’s your professional storefront—the record employers review before inviting you to job interviews. In the present scenario, a standout LinkedIn profile remains the secret to getting an opportunity with regular employers in a competitive job market. This is the initial […]

Learning technical skills to get the job is becoming standard in digital marketing. However, as we approach 2024, it is clear that technical competence alone cannot ensure success in this vibrant industry. More than just technical skills, a successful person is equipped with the right soft skills for digital marketing. Not only are these skills […]

Did you know that global digital marketing was estimated at $350 billion in 2020 and is expected to reach $786. 2 billion by 2026? Are you having challenges identifying keyword phrases that would help rank your website higher? It is commonly heard that there are many paid tools, but are there free keyword research tools […]